Italian fixation

All advertisers seem to have an Italian fixation these days. So many advertisements on TV these days with the dialogue including pronounced Italian accents and as time moves on, they seem to be evolving.

Stage 1 - Not much dialogue in the ad but has a distinct Italian flavour. Eg: The Hide and Seek biscuit ad. with Hrithik Roshan aka Mario and the sexy Italian girl. The setting is distinctly Italian and is confirmed by the couple of sentences the girl's father speaks. Hrithik remains quiet through the ad doing what he does best - looking good and getting all the girls.

Stage 2 - Lot of dialogue, but all pseudo-Italian. For Eg: The Sunfeast Pasta Treat ad with Shah Rukh Khan and the cute kids. The mantra of this ad. is just to end all words with an 'o' and there you have it! Authentic Italian speak. So Shah Rukh sells Pasta Italian'o' with tomato and corn'o' and jumps'o' and prances'o' and the kids are very happy'o'

Stage 3 - Lots of dialogues and this time with real Italian words. Eg: The new Bingo ad selling Nimbu Achar chips. Yeah, the one with learning Tamil with 'Vaango' , 'Poongo' is gone (Although even this can qualify as Italian for the uninformed). So this ad, teaches the viewer many Italian words and ends with Bingo - of course!

So, what can we expect next? Ads completely in Italian? Bring them on I say - just make sure that hot Italian guys hog screen space and I'll watch.